Absent app now on iTunes

There are certain moments in your life that will have major significance. Life has a way of making you wonder if it’s worth it at times, but then there are these good ones, these moments that make you sit up and say ‘maybe this is what I was sent to do’.

I had the idea for Absent on the 5th November 2016. A moment I will never forget. As you’ll know, 5th November in the U.K. is Bonfire Night. A night that I would have been taking my children out to see the fireworks.  I was struggling. I was having images in my head of my children, out with their mother, laughing and enjoying themselves, and I was jealous. It wasn’t fair. None of this shit is fair.  But as we all know, life isn’t fair. Do nice guys finish last?  Up until now, I probably would have agreed 9.9 times out of 10.

Fast forward 16 months, and I truly believe we are on the verge of something special here. It’s true that Absent was created solely based on parental alienation, but it can be for so much more.

The first version of the Absent app will focus on missing people. A global issue that arises from many different situations. We decided to focus on the missing as this first version does not include the journal function. Parental alienation cases rely heavily on the journal feature which is in development. Development requires funding, funding requires users. The business world has dictated this. Also missing covers a lot more situations that the app will be able to help. But don’t fret, parental alienation will be covered. But first we will create a ‘map of the missing’. For the first time, the true scale of the problem will be available on a fully interactive global map with features such as share, comment, and report a sighting all in real time. A fantastic tool for those dealing with the ambiguous loss of someone missing.

Absence has traditionally been used as a negative.

Absent father meaning a dad who didn’t want to know.The guy who when out for a pack of cigarettes…..        5 years ago.  It is so different these days, as the number of both mothers and fathers who are absent from their children’s lives, not by choice, but by the actions of others is so difficult to establish.

Best estimate … it’s millions.

It’s now a culture, some believe they have a God-given right to do what they want, when they want and have no regard for the consequences. Increasingly we are living in a world full of self-centred, egotistical assholes who have no morals. The constant attention seeking narcissism which is creating a generation which will have issues with relationships that last a lifetime.

Absent aims to stop this. Absent will provide a lifeline. A chance to turn this tide.

I have been asked how am I going to market Absent successfully.  It’s true I am looking for investment. I have contacted various companies which all say the same thing. Come back when you have some traction and users.  I can see why, it is very risky to invest in a company that just has an idea, an awesome idea, but still just an idea. So what do you do when you have no money, and no users?  Well I’m going to ask for help. I am going to ask every single one of you to help me.

Share, share and share again. 

If you are reading this then it’s very likely that you yourself are absent from a loved one, or you know someone who is.

In order for Absent to make a difference, it needs users. A lot of users.

I figure the best way to do that, is to get people talking about it. I’ll be totally honest with you. in order for me to get my story to my children, I need you to either use Absent or tell as many people as you can about it. But that is true for you also.  If you want to share your story or find that missing someone, you need me as much as I need you. Together we can help each other, and help whoever it is we are missing or absent from. If we pull together, it will work. We can reunite families and change peoples lives forever. We can play our part in helping people all over the world just by raising the profile of Absent and what it can achieve.

This version of the app does not include the journaling function. So the more users we get, the quicker the function will be available. To cover the costs of creating this function, and the server costs etc that go with it, there will be a subscription cost to it. Something small, less than 5 dollars or pounds a month. This also separates those of us who genuinely want to use it,  from those who think that they should use it, or want to maybe cause trouble.

I asked the question, how can I stop people from faking an interest. the answer was pretty simple. ‘You can’t really stop people from being assholes’.

So here it is ladies and gents. This has consumed me for the last 16 months.

I can’t thank those who have helped get this off the ground enough. To the tech and design team that are clearly superb. All the advice I have been given, and all the favours I have called in.

And finally to my children, this is for you dudes xx






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